I'm writing to invite you and/or an associate to spend a day with me this October 12th learning how to Double Your Donors and net dollars from your house file, in less than three years.

For this day, four of my key executives and I will share with you how we raised $7 billion from 75 million donors by mailing 4 billion letters.

If you don't double or triple the number of your active donors within 2-3 years and double or triple your organization's postal net income in less than 3 years, you were probably daydreaming, reading emails, or texting during the seminar ̶ you certainly weren't paying attention!

By the way, this day won't be relaxing, kick-back time—you'll need to pay close attention and take lots of notes.  Because I'm going to share my 56 years of direct mail/direct marketing knowledge with you in about 9 hours.

This will definitely not be Direct Mail 101, although I'll probably spend a little time reviewing some of the important basics which even the best of us forget over time, but most of what I talk about will be new information to everyone.

No one in the conservative movement has worked with as many direct mail giants, has had the direct mail success, failures, and experience, or has read and studied marketing as much as I have.

Some people are surprised to learn that I'm still alive, much less still working.
I assure you I'm not only very much alive, but at 83 I work about 13-14 hours a day, 5½ days a week, and really enjoy most all of what I do. Since the early 1960s, I have spent 2-3 hours a day, 6 days a week, studying direct mail, direct marketing, and related business matters.

In my opinion, the next three years offer an unprecedented opportunity for conservative organizations to greatly increase the number of their active donors, as well as their net dollars, bequest, annuities, major gifts, etc.

Most conservative organizations should be able to double or triple the number of their active donors within 2-3 years, and increase their postal net income by 30-40%+ each of the next 3 years.  Of course, you should also see significant growth in major gifts and bequest.

So, for a short run loss of a day (two if you're coming from out of town) and $5,000, I believe you'll experience a short-run gain (first year) of some thousands of percent of increased income from your investment.

You tell me how much it will mean to your organization if you take advantage of the once-in-a-lifetime opportunity to double, triple, or even quadruple the number of donor members/supporters of your organization.

As the unhinged left in the Congress, the streets, the universities, and of course, the media-becomes more and more shrill and out of control, grassroots conservatives are responding by becoming upset, angry, frightened, and anxious to do something in the opposition to the crazies.

The easiest, quickest, and traditional way conservatives respond to the outrages of the left is to financially support those who are effectively opposing the left.

Yes, the left is raising massive sums of money since the November election. But so are a number of conservative organizations. Some of our clients are raising record amounts of money, and much of that is from new and energized donors.

After the session ends at 6:00 pm, we'll have a reception with heavy hors d'oeuvres for a couple of hours to allow for networking and will be joined by 10-12 members of ATA's most experienced creative team.

By the way, there's a reduced price of $3,500 for each additional person from the same organization.

To register for this seminar, go to DoubleYourDonors.com and sign up today.  Also, please fill out the enclosed form and return it to me.

If you have any questions, please call my assistants Priscilla Jones or Bob Sturm, at (703) 392-7676.  The seminar will be held at the Renaissance Arlington Capital View Hotel, 2800 South Potomac Avenue, Arlington, Virginia 22202, near Washington-Reagan National Airport.

To summarize and repeat my main thoughts, I believe the next three years offer an unprecedented opportunity (not seen in my lifetime) for conservative organizations to experience major growth in the size of their active donors, net dollars from postal mail, and major gifts from your energized current donors and new donors.